Corn-cerns for kids diet
Birds Eye has partnered to help educate kids on the importance of eating vegetables
Lucozade cracks on
Lucozade Zero has teamed up with Love Island as its official soft drinks partner for 2019
Busting out a new campaign
Coca-Cola European Partners (CCEP) has launched a multi-million-pound campaign to promote its flavoured Diet Coke range
A canny design
Premium soft drinks brand Ben Shaws has relaunched its range with a new, kitschy can design
Wholesome cider
Strongbow has relaunched with a new formula containing no artificial sweeteners, flavours or colours
The spirit of innovation
Highland distillery Ncn’ean has released a new spirit that is neither a gin nor a whisky
Stay cool for the summer
Herbal liqueur brand Jägermeister has launched a new pack that should help to keep the drink cool during the summer months
Snappy new pack
AG Barr has revealed a brand new look for its premium US juice drinks brand Snapple
Drams tell a dramatic story
SPEYSIDE distillery The Balvenie has released three new single malt whiskies that are centred around storytelling
A hole new jelly bean
The Jelly Belly Candy Company is hoping to capitalise on some of doughnuts' popularity with the launch of its new flavour of jelly beans: Donut Shoppe Mix
Be tin it to win it
New York Bakery Co. has launched its biggest ever UK on-pack promotion, giving away 40,000 bagel tins to consumers
A hop new look for Pabst Blue Ribbon
American craft brewer Pabst Blue Ribbon (PBR) is set to release a brand new can design for a limited edition run
Brioche is for back to school
Brioche Pasquier is offering a special back to school competition on its packs of Pitch, where prizes include a family trip to Center Parcs
Barr’s new star
AG Barr has unveiled its brand new range of premium drinks: St Clement’s
Summertime snackathon
Walkers Max Strong, Sensations and Doritos are joined by 7up Free and Pepsi Max as part of the new ‘Grab Summer by the Snacks’ campaign
Start spreading Boost’s news
Exclusive to independent retailers, the new on-pack promotion is running now across Boost Original and Original Sugar-Free 250ml cans
