Gin brand sets sail
A GREENOCK distiller has honoured Inverclyde’s shipbuilding heritage through its latest gin release.
Pernod Ricard brings mixed up sauce for dinners
Pernod Ricard has teamed up with sauce firm Heinz to mix up consumers' dinners with the launch a new Absolut vodka tomato pasta sauce.
Presentation goes a long way in store
Investing in food to go is paying dividends for Nisa retailers, according to the symbol group
New range of swine wine
Treasury Wine Estates has launched its first ever range of multi-country of origin wines
Snapping up organic milk
Arla purchases Yeo brand rights
PMP promo returns
LUCOZADE has a new range of PMPs available exclusively in the impulse channel. Following the success of a similar move last year, an increased...
New liquid a winning formula
The new liquid is said to make use of ‘Lift Action Boost’ technology, delivering what owner P&G described as Fairy’s “best-ever grease cut”.
Pick up a PlayStation
Pepsico has joined forces with Sony to launch a new consumer competition offering shoppers the chance to win a PlayStation 5 console.
Cut above
A distillery in Royal Deeside has created the world’s strongest gin, with an ABV of 77%.
Extra appeal in less sugar
In response to consumer demand, Grace Foods has reduced the sugar content in its Nurishment Extra flavoured milks by 50%.
Head of marketing Nyree Chambers...
Incremental opportunity
Crediton Dairy say their Arctic Iced Coffee is well placed to complement food to go .
Major listing for premium soft
PREMIUM tonic and mixer brand Franklin & Sons has secured a major listing with Co-op.
A new zero in energy range
BIG cans are driving the energy drinks category according to Adrian Troy, head of marketing at AG Barr, and he says that flavoured energy...
Uncorking marketing spend
PERNOD Ricard has put its weight behind wine brand Campo Viejo, through the return of its ‘Decanta La Vida’ campaign.
Dove goes in search of the beauty spot
DOVE has a new marketing push, called the Beauty Spot campaign, to help women identify their favourite body parts.
The £1.5m initiative includes an...
Rumbelievable new RTD cans
The RTD can category continues to grow, and distribution firm Love Drinks is joining the roster with the launch of Goslings Rum Dark ‘n Stormy
