Market news
Summer tastes
Kinder Bueno hasn’t been shy about taking hold of the opportunity summer provides, as the brand has launched a special-edition coconut variant for the …
Ginsters summer sandwiches
Brand launches seasonal offer fit for food to go CONSUMERS looking for something different to sink their teeth into when out and about this summer may be in …
Expansion is a free-from treat
GLUTEN-free baked goods are on the rise under the watch of Prewetts, and the brand specialising in free-from biscuits and cookies has given its family …
Irish cider celebrates summer with new formats
Magners rolls out new 5L keg and multi-pack formats IRISH cider brand Magners has launched a new five-litre keg to capitalise on the summer uptick in sales for …
Tennent’s launches mischievous campaign
Campaign kicks-off with Auld Enemy hijinks TENNENT’S Lager is on a problem-solving mission as part of the latest campaign for the brand. The ‘Here to …
Xtra on the small screen
AG Barr launches TV campaign for no added sugar variant SCOTTISH Irn-Bru fans are picking up a whole host of talents and superpowers as part of a new ad for …
Kerry Food launches trade competition
Experience vouchers up for grabs weekly until September RETAILERS could win a grand day out on Kerry Foods this summer as the firm launches a new competition …
Bubbling up
WRIGLEY is giving retailers plenty to chew over with its latest NPD. Hubba Bubba Bubble Tape is rolling out to stores now, offering customers a 180cm bubble …
A new look
RICHMOND sausages are back on TV screens following a packaging revamp and £5m marketing investment in the brand. The new-look Richmond packs feature …
Sugar down
KELLOGG’S has reduced the sugar content of three of the products in its cereal and milk bar range. Coco Pops Bars have been reduced by 24% and Frosties and …
Riding the wave into stores
Surf is up on shelves with a new look following a packaging revamp. The new pack features more prominent placing of fragrance cues and two new claims: …
Pigging out on a return for summer
Tyrrell’s has relaunched its Ham & Cranberry flavour in time for summer. The returning flavour has been redeveloped by Tyrrells and is available in …
Sensational new flavours
Walkers has extended its Sensations range with the launch of three new flavours; Japanese Sweet Wasabi & Ginger, Chargrilled Steak & Chimichurri, both …
Spinach is back by popular demand
SPINACH is back on the menu at Dr. Oetker – the firm has extended its Ristorante range with the relaunch of its Pizza Spinaci flavour. First launched as a …
A pesto pair with less fat
Two new pesto flavours join the Sacla’ pesto range this month, both of which boast reduced-fat credentials. Available now, Reduced fat Sacla’ Basil Pesto …
Spicing up the spirits gantry
SWEDISH vodka brand Absolut has teamed up with hot sauce brand Tabasco to add some spice to the off-trade. The new partnership sees 70cl packs of Absolut …
