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Tuesday, January 19, 2021
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McIntosh goes digital for Burns Night

STRATHMORE Foods has put a digital spin on Burns Night with the launch of a seasonal McIntosh pack that makes use of augmented reality...

Loose tea from Japan

Clearspring has added some Asian flavour to its range with the roll out of two premium Japanese loose tea variants

Big can energy from Irn-Bru

IRN-Bru Energy is now available in a big can variant

Less plastic in packs

Weetabix Food Company cut its plastic use by 6% last year, with 92% of its packaging now fully recyclable

Smooth vegan NPD

Vegan confectionery brand Nomo has added a new free from Hazelnut alternative to its portfolio

Retailer scoops £5K

Caraboa has been rewarding retailers with cash prizes as part of an incentive offering an incentive to stock the energy drink brand

Mondelez goes nuts

Mondelez has launched a new fruit and nut snack brand – Cadbury Nuttier

Chocolate for breakfast

Chocolate brand Oreo is now available as a breakfast cereal

Sustainable vegetables

Frozen brand Birds Eye has bolstered its environmental credentials by introducing new recyclable packaging across its Natural Vegetable products

Dinner in three minutes

Convenience is at the heart of the latest launch from Fray Bentos

Rolling out fruity rums

Ian Macleod Distillers has added some fruit flavour to its recently revived Langs Jamaican Rum range

Binning the plastic wrap

Scottish Blend has taken a step forward in reducing its plastic footprint, with the brand set to remove the plastic overwrap on all its retail boxes this year

Hot new crisps

Rolling out this month, the new McCoy’s range, McCoy’s Fire Pit, comprises three flavours: Flame Roasted Peri Peri, Flame Smoked Chorizo, and Flame Scorched BBQ Ribs
WooHa

Success for Wooha

Scottish independent brewer Wooha had been celebrating success for its Hop Pinata IPA, which scooped the bronze award at the Scottish Beer Awards 2020
Captain Morgan TV advert

Rum sails back onto television

Diageo has launched a new marketing campaign for Captain Morgan, with a new TV advert rolling out now
Manchester Gin The Hacienda

Legendary venue on the bottle

Manchester Gin has launched a new limited-edition label which pays homage to one of the city’s cultural institutions