Spring clean celebrations
CELEBRATING its 70th anniversary this year, Marigold says that 75% of all Britons still claim to do an annual spring clean and that 77%...
Dishy makeover to add shelf appeal
WASHING-UP brand Dishmatic is being relaunched with a new look.
The new packs are designed to reflect the product’s efficacy and to create on-shelf standout.
Daniel...
Making scents of laundry
FRAGRANCE lovers are the target market for the latest launch by Bold 2in1.
The new Irresistible Scents range is made up of two varieties –...
Laundry lines launch PMPs
PROCTER & Gamble has released three new price-marked packs for its laundry brands Ariel, Bold and Fairy. The firms says the latest PMPs, which...
Two simple additions
SKIN care brand Simple is extending its Kind to Skin range with the addition of Hydrating Cleansing Oil and Dual Effect Eye Make-Up Remover.
And...
Miracles ahead?
THE new TV ad for Flash Multi Surface Concentrated Cleaner shows a confused dog wandering through a house and wondering where all the mud has...
Concentrated effort
SHOPPERS are increasing the number of clothes care products they are buying and are buying them more frequently, according to Katharine Crossland, Unilever commercial...
Paper giant pushes the ‘clean routine’
ANDREX is on a mission to change the way consumers think of toilet tissue, with a new strategy that aims to reposition the category...
Cleaning up in barbie season
ENTERTAINING outdoors can be messy according to P&G – dishes get dirty and clothes suffer wine and sauce stains, and there’s the task of...
Promos reduce paper money
PAPER products break down into three main sub-categories – toilet tissue, kitchen roll and facial tissue.
It’s probably fair to say that toilet tissue is...
Leader aims to clean up
THE toilet tissue market is one of the UK’s largest grocery categories, worth over £1bn, and Andrex is the largest brand with a 36%...
Symbol meets with approval
SPAR's revamped own-label toilet tissue has been given the seal of approval by the Good Housekeeping Institute, the consumer goods testing organisation formed almost...
Laundry brands add PMPs
SOME of the biggest brands of laundry products have joined the list of lines available in price-marked packs.
Proctor & Gamble has added prices to...
Close shave for Bond advert
AUTHOR Ian Fleming’s words are at the heart of the latest marketing campaign from P&G-owned grooming brand Gillette.
Quotes from his work are being used...
Winter wash
UNILEVER has brought two of its brands together to create specially scented festive laundry liquids.
Surf detergent and Comfort fabric conditioner have been combined to...
Always shows price
Femcare brand Always has launched a price-marked pack.
And the new Always Ultra PMP also features a new front-of-pack scale highlighting the size of the...
