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Wednesday, February 24, 2021
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Driving impulse with oral hygiene

Changing habits could be good for c-stores

Phelps and Colgate on a water saving crusade

Sinking wastage with Colgate's “Save Water” initiative

Less is more in household

Don’t overwhelm customers, says Unilever

Cleaning up sales

Mrs Hinch (i.e Sophie Hinchliffe) has turned the cleaning world upside down with her own brand of ultra-tidy home interiors

No value in a budget brand

Repeat purchase driven by quality paper
GSK oral care range

Brush up range for fresh sales

CONSUMERS believe they won’t find a wide range of oral care products in their local c-store, according to research by Aquafresh and Sensodyne brand owner GSK
Starburst chewing gum

Three chews a day to fight decay

MARS Wrigley has been promoting the oral health benefits of its chewing gum range

Bold to ‘Take you home’ with TV campaign

P&G is enhancing its Bold portfolio with the release of a new range of 3 in1 Pods. Available in four scents, the pods use a three-chamber technology to clean, soften and freshen clothes

A burst of blue

HOME fragrance specialist Airpure has expanded its household cleaning range Mighty Burst
15% of household shoppers end up not buying products because they cannot find them says PfG.

Hampered by too many choices

THE household category can be tricky for customers to navigate making it vital retailers make their store as shoppable as possible
Pantene bottles

Conditioner lands in UK

HAIR brand Pantene has launched a new conditioner range in the UK

Fixing for a larger pack size

DENTURE brand Poligrip has launched its Flavour Free Fixative Cream in a larger format in the UK following success for the bigger pack size...

Two hours of fresh breath

TWO hours of fresh breath guaranteed is the claim that accompanies the latest release from Smint. Smint Clean Breath is said to contain ingredients that...

A breath of fresh care

Hygiene a driving force for impulse sales RETAILERS looking to sink their teeth into some increased impulse sales would do well to reassess their chewing...

Freeing up more space

TOILET tissue just got a bit smaller on the shelf according to Andrex, as the brand has rolled out a new compressed version of...

Quality and price are key

Customers won’t compromise on paper THERE are some categories where consumers are more willing to compromise on quality than others, but household paper does not...