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Tuesday, January 19, 2021
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Lighter start to the day

Weetabix Food Company has expanded its Alpen cereal bar range, offering consumers a lighter way to start their day

Less plastic in packs

Weetabix Food Company cut its plastic use by 6% last year, with 92% of its packaging now fully recyclable

Chocolate for breakfast

Chocolate brand Oreo is now available as a breakfast cereal

Caffeine kick for c-store baskets

For many shoppers, breakfast isn’t breakfast without a cup of coffee and that caffeine injection can be just the ticket  whether working from home or commuting

Gluten Free gets a packaging refresh

Warburtons has revamped its gluten-free range with new packaging and a host of suggested recipes to start the day

Opportunities still there for on the go

Before the lockdown, on-the-go breakfast was a promising area of growth for convenience retailers, but has Covid-19 put the brakes on growth

Start the day right in store

Some call it the most important meal of the day, but just how crucial is breakfast to convenience store success
Kenco millicano

Caffeine kick for c-store baskets

For many shoppers, breakfast isn’t breakfast without a cup of coffee and that caffeine injection can be just the ticket whether working from home or commuting.
Warburtons gluten free

Gluten Free gets a packaging refresh

Warburtons revamps range and rolls out recipes
Croissant with coffee

Opportunities still there for on the go

Firms say lockdown hasn’t killed off occasion
Belvita

Winning with biscuits

Breakfast biscuit brand Belvita has been offering shoppers the chance to pick up a cash prize as part of its latest consumer competition.
Weetabix Protein and Virgin Sport unveil virtual challenge

Big breakfast challenge

Weetabix Protein has been inviting families across the UK to take part in a virtual running initiative in a bid to get people moving during the coronavirus crisis
Pain au chocolate

One size doesn’t fit all

From a quick bite on the move to a chill start to the weekend, breakfast options bring big opportunities
Rustlers Breakfast Sausage

Heating up in the morning

Hot breakfast has always been a hit in the UK, which should go some ways to explaining Rustlers’ success since it entered the category.
Hamlyns

Porridge brand racing ahead

Social media helps fuel breakfast growth
Yakult light

Bone health at breakfast

Maintaining bone health is important – particularly for the elderly – which is why it’s a good idea to have a diet rich in vitamin D.