Friday, August 14, 2020
Weetabix Protein and Virgin Sport unveil virtual challenge

Big breakfast challenge

Weetabix Protein has been inviting families across the UK to take part in a virtual running initiative in a bid to get people moving during the coronavirus crisis
Pain au chocolate

One size doesn’t fit all

From a quick bite on the move to a chill start to the weekend, breakfast options bring big opportunities
Rustlers Breakfast Sausage

Heating up in the morning

Hot breakfast has always been a hit in the UK, which should go some ways to explaining Rustlers’ success since it entered the category.

Porridge brand racing ahead

Social media helps fuel breakfast growth
Yakult light

Bone health at breakfast

Maintaining bone health is important – particularly for the elderly – which is why it’s a good idea to have a diet rich in vitamin D.
hot breakfast food

Hot opportunity in the morning

Nothing hits the spot quite like a hot breakfast.
Hamlyns Outlander Packs

Adventurous breakfast

Scottish porridge brand Hamlyns has been offering shoppers the chance to experience time-travelling thrills in high definition through an on-pack competition in partnership with Sony Pictures.
Quaker porridge to go blueberry apple

A fruitful addition to breakfast

Pepsico has launched a new fruit flavour to its Quaker porridge to go range.
Ocean spray cranberry

Juice bears fruit in convenience

One piece of health advice that just about everyone knows is the importance of getting your five-a-day – even if some are better at sticking to it than others.
Weetabix advert

Have it any way you like

Shoppers could have Weetabix on the brain thanks to the revival of the brand’s Any-Which-Way-A-Bix campaign.

Letting go of gluten at breakfast

Working in partnership with Disney Kitchen, Symington’s now offers a dedicated Free From Disney Kitchen ilummi for Kids range

Big breakfast is a cereal killer

Breakfast continues to grow, with innovative options gaining ground

On the telly with Kelly

Nestle has announced  a new advertising partnership with ‘Lorraine’, the ITV weekday show that reaches 1.6m viewers every day

Shoppers looking for some hot stuff

Porridge bucking the trend with breakfast growth

Cereal market feeling the heat

Quaker says hot cereals are the future for breakfast .

Mornings made easy by Nestle

Nestle has launched a new Breakfast to Go range, which it claims is the first packaged cereal and milk solution in the UK .