Big breakfast challenge
Weetabix Protein has been inviting families across the UK to take part in a virtual running initiative in a bid to get people moving during the coronavirus crisis
One size doesn’t fit all
From a quick bite on the move to a chill start to the weekend, breakfast options bring big opportunities
Heating up in the morning
Hot breakfast has always been a hit in the UK, which should go some ways to explaining Rustlers’ success since it entered the category.
Porridge brand racing ahead
Social media helps fuel breakfast growth
Bone health at breakfast
Maintaining bone health is important – particularly for the elderly – which is why it’s a good idea to have a diet rich in vitamin D.
Hot opportunity in the morning
Nothing hits the spot quite like a hot breakfast.
Adventurous breakfast
Scottish porridge brand Hamlyns has been offering shoppers the chance to experience time-travelling thrills in high definition through an on-pack competition in partnership with Sony Pictures.
A fruitful addition to breakfast
Pepsico has launched a new fruit flavour to its Quaker porridge to go range.
Juice bears fruit in convenience
One piece of health advice that just about everyone knows is the importance of getting your five-a-day – even if some are better at sticking to it than others.
Have it any way you like
Shoppers could have Weetabix on the brain thanks to the revival of the brand’s Any-Which-Way-A-Bix campaign.
Letting go of gluten at breakfast
Working in partnership with Disney Kitchen, Symington’s now offers a dedicated Free From Disney Kitchen ilummi for Kids range
Big breakfast is a cereal killer
Breakfast continues to grow, with innovative options gaining ground
On the telly with Kelly
Nestle has announced a new advertising partnership with ‘Lorraine’, the ITV weekday show that reaches 1.6m viewers every day
Shoppers looking for some hot stuff
Porridge bucking the trend with breakfast growth
Cereal market feeling the heat
Quaker says hot cereals are the future for breakfast .
Mornings made easy by Nestle
Nestle has launched a new Breakfast to Go range, which it claims is the first packaged cereal and milk solution in the UK .
