Weetabix Protein has been inviting families across the UK to take part in a virtual running initiative in a bid to get people moving during the coronavirus crisis
From a quick bite on the move to a chill start to the weekend, breakfast options bring big opportunities
Hot breakfast has always been a hit in the UK, which should go some ways to explaining Rustlers’ success since it entered the category.
Social media helps fuel breakfast growth
Maintaining bone health is important – particularly for the elderly – which is why it’s a good idea to have a diet rich in vitamin D.
Nothing hits the spot quite like a hot breakfast.
Scottish porridge brand Hamlyns has been offering shoppers the chance to experience time-travelling thrills in high definition through an on-pack competition in partnership with Sony Pictures.
Pepsico has launched a new fruit flavour to its Quaker porridge to go range.
One piece of health advice that just about everyone knows is the importance of getting your five-a-day – even if some are better at sticking to it than others.
Shoppers could have Weetabix on the brain thanks to the revival of the brand’s Any-Which-Way-A-Bix campaign.
Working in partnership with Disney Kitchen, Symington’s now offers a dedicated Free From Disney Kitchen ilummi for Kids range
Breakfast continues to grow, with innovative options gaining ground
Nestle has announced a new advertising partnership with ‘Lorraine’, the ITV weekday show that reaches 1.6m viewers every day
Porridge bucking the trend with breakfast growth
Quaker says hot cereals are the future for breakfast .
Nestle has launched a new Breakfast to Go range, which it claims is the first packaged cereal and milk solution in the UK .