Lighter start to the day
Weetabix Food Company has expanded its Alpen cereal bar range, offering consumers a lighter way to start their day
Less plastic in packs
Weetabix Food Company cut its plastic use by 6% last year, with 92% of its packaging now fully recyclable
Chocolate for breakfast
Chocolate brand Oreo is now available as a breakfast cereal
Caffeine kick for c-store baskets
For many shoppers, breakfast isn’t breakfast without a cup of coffee and that caffeine injection can be just the ticket whether working from home or commuting
Gluten Free gets a packaging refresh
Warburtons has revamped its gluten-free range with new packaging and a host of suggested recipes to start the day
Opportunities still there for on the go
Before the lockdown, on-the-go breakfast was a promising area of growth for convenience retailers, but has Covid-19 put the brakes on growth
Start the day right in store
Some call it the most important meal of the day, but just how crucial is breakfast to convenience store success
Caffeine kick for c-store baskets
For many shoppers, breakfast isn’t breakfast without a cup of coffee and that caffeine injection can be just the ticket whether working from home or commuting.
Gluten Free gets a packaging refresh
Warburtons revamps range and rolls out recipes
Opportunities still there for on the go
Firms say lockdown hasn’t killed off occasion
Winning with biscuits
Breakfast biscuit brand Belvita has been offering shoppers the chance to pick up a cash prize as part of its latest consumer competition.
Big breakfast challenge
Weetabix Protein has been inviting families across the UK to take part in a virtual running initiative in a bid to get people moving during the coronavirus crisis
One size doesn’t fit all
From a quick bite on the move to a chill start to the weekend, breakfast options bring big opportunities
Heating up in the morning
Hot breakfast has always been a hit in the UK, which should go some ways to explaining Rustlers’ success since it entered the category.
Porridge brand racing ahead
Social media helps fuel breakfast growth
Bone health at breakfast
Maintaining bone health is important – particularly for the elderly – which is why it’s a good idea to have a diet rich in vitamin D.
