Monday, July 22, 2019
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Frubes-Try-Me-Frozen

Summer chill out

Frubes ‘Try Me Frozen’ campaign returns this summer, encouraging families to try the brand as a healthier alternative to ice cream
rowan-glen-yogurts

Facelift was a big success

Rowan Glen says revamp is getting results

Rowan Glen ramps up activity

SCOTTISH dairy brand Rowan Glen has its sights set on every part of the day as the brand looks to position the category as ideal for other ocassions - not just breakfast.

Get them to the Greek

Unlock yogurt’s culinary potential

Health demand answered with luxury flavours

SCOTTISH dairy brand Rowan Glen has created a new range of yogurt with new flavours and eye-catching packaging.

NPD cuts the sugar

New Muller data has revealed the brand managed to reduce its total sugar by 13.5% since 2015.

French flavour for Scottish retailers

Isigny Sainte-Mère sets sail for Caledonia
Activia multipack

Big spend to back yogurt

DANONE yogurt brand Activia has been enjoying a major marketing push which aims to tap into the healthy eating trend
Best Tasting Organic Natural yogurt range

A new name for yogurt

ORGANIC dairy brand Rachel’s is taking a step into the yogurt category
Rowan Glen’s 2018 marketing is expected to build on last year’s ‘Scottish for Great Taste’ campaign, promoting the brand through advertising and PR activity.

Stepping up in the new year

Rowan Glen eyes 2018 expansion
More and more shoppers are buying yogurt as a home cooking ingredient.

More than just a breakfast snack

Yogurt opportunities are broadening

Cornering the yogurt market

Müller NPD continues at pace MÜLLER yogurt has whipped up something Greek for the latest in a line of new releases from the brand. Müllerlight Kremas...

Merchandising yogurt with Danone

“96% of UK consumers buy chilled yogurts and potted desserts, so retailers should ensure the fixture is easy to find, using best-selling brands as...

Growing the fat-free offer

LANCASHIRE Farm Dairies is on the verge of releasing its first fat-free Greek style yogurt. Scheduled to launch later this year, the firm is adding...

Branching out

A wide range of pots will get results, firms say For a few pots more, retailers could ramp up their sales figures, yogurt firms have...

Aero floats into chilled desserts

CHOCOLATE bar brand Aero has floated its way into the chilled desserts category with the launch of Aero Heavenly. Targeted at adults, the new mousse...

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