Shakes in demand
Lockdown hasn’t taken any wind from the sails of frozen milkshake machine supplier F’real
Galloway on the TV
Scottish cheddar brand Galloway has been appearing on STV as part of a new sponsorship campaign
Cheese sales to hit the net at Euro 2020
IN a bid to repeat its success at the last European nations football tournament, Mini Babybel will be kicking off the summer with a marketing campaign built around Euro 2020.
No added sugar arrives
Yogurt brand Yoplait has launched a new no added sugar product: Yoplait Zero.
Dairy-free diets here to stay according to Flora brand owner Upfield
It’s more than a flash in the pan
The sugar tax could come for milk drinks
Industry must reduce sugar content, government warns
Alternatives gaining ground with youth
Plant-based milk is proving popular with young adult consumers
Flavours thriving in convenience
Exempt from the Soft Drinks Industry Levy, flavoured milk-based drinks are an attractive option in the chiller
Summer chill out
Frubes ‘Try Me Frozen’ campaign returns this summer, encouraging families to try the brand as a healthier alternative to ice cream
Facelift was a big success
Rowan Glen says revamp is getting results
Everyday value
The retail market is moving towards everyday low prices, according to Mars Chocolate Drinks and Treats – good news for PMP sales
Indulgence that is still affordable
FLAVOURED Milk brand Yazoo has bolstered its PMP range with the launch of a new limited edition flavour.
Don’t be skyred of new yoghurt
With less sugar and 0% fat, Icelandic-style skyr yoghurt should be an easy sell to health-conscious consumers .
Storytelling will give dairy a lift
With consumers more educated than ever about the food they buy, a product’s provenance (or back story) has become increasingly important .
Shouting about health benefits
Yazoo Kids uses on-pack claims to draw the eyes of calorie-conscious parents .
Milking sales in the chiller
Traditional dairy based drinks have remained consistently popular with c-store customers.
