Cheese sales to hit the net at Euro 2020
IN a bid to repeat its success at the last European nations football tournament, Mini Babybel will be kicking off the summer with a marketing campaign built around Euro 2020.
No added sugar arrives
Yogurt brand Yoplait has launched a new no added sugar product: Yoplait Zero.
Dairy-free diets here to stay according to Flora brand owner Upfield
It’s more than a flash in the pan
The sugar tax could come for milk drinks
Industry must reduce sugar content, government warns
Alternatives gaining ground with youth
Plant-based milk is proving popular with young adult consumers
Flavours thriving in convenience
Exempt from the Soft Drinks Industry Levy, flavoured milk-based drinks are an attractive option in the chiller
Summer chill out
Frubes ‘Try Me Frozen’ campaign returns this summer, encouraging families to try the brand as a healthier alternative to ice cream
Facelift was a big success
Rowan Glen says revamp is getting results
Everyday value
The retail market is moving towards everyday low prices, according to Mars Chocolate Drinks and Treats – good news for PMP sales
Indulgence that is still affordable
FLAVOURED Milk brand Yazoo has bolstered its PMP range with the launch of a new limited edition flavour.
Don’t be skyred of new yoghurt
With less sugar and 0% fat, Icelandic-style skyr yoghurt should be an easy sell to health-conscious consumers .
Storytelling will give dairy a lift
With consumers more educated than ever about the food they buy, a product’s provenance (or back story) has become increasingly important .
Shouting about health benefits
Yazoo Kids uses on-pack claims to draw the eyes of calorie-conscious parents .
Milking sales in the chiller
Traditional dairy based drinks have remained consistently popular with c-store customers.
Stepping up investment
Yakult expands “Science not Magic” campaign
Milk drinks shine in convenience
Milkshakes and milk drinks particularly popular in c-stores, according to Mars .
