Raiders return
The Fridge Raiders range has been expanded with the addition of two new flavours and the return of a festive regular.
Milking success
Flavoured milk drinks continue to perform strongly across retail channels, according to market research.
Frubes fun on packs
Yoplait has thrust its Frubes brand into the future with its first on-pack interactive augmented reality (AR) mini game.
Unearthed’s world of flavour
Compleat brings a world of flavours to its new launches for its chilled pastry brand Unearthed.
Dr Oetker delivers new products to UK
Dr Oetker has gone to town on toppings with its latest launches under the Chicago Town brand with seven new products.
Campaign to feel good with Yakult giveaway
Yakult has launched a new on-pack giveaway as part of its ‘Feel Good Mission’ giving consumers the chance to win from seven luxury breaks.
Spreading value with price marks
Price-marked packs are performing particularly well across butter and spreads brands.
Veggie fry on the up
MORE consumers than ever are watching the amount of meat they eat, providing a chance for meat-free options to flourish at breakfast time.
Clear caps for green milk
ALDI has removed coloured milk caps across its milk bottles in a bid to improve the recyclability of its products.
Kefir is here in a bottle pack
YEO Valley has expanded its Kefir range with the launch of a new drinkable pack format.
Shakes for sampling
SELF-serve milkshake brand F’real has been distributing sample packs to stockings in the convenience channel in a bid to drive consumer engagement.
Branded flavoured milk steams ahead
PREMIUMISATION is a watchword in flavoured milks at the moment as shoppers seek out branded options in the chiller.
Sustainable goats milk
CHESHIRE-based dairy brand Delamere Dairy has relaunched its goats milk in a new packaging format.
Plant power in the freezer
Birds Eye has relaunched its meat-free brand Green Cuisine, and it’s backing the plant-based range with a new advertising campaign.
Scooping more online distribution
Aberdeenshire ice cream maker Mackie’s has expanded its digital presence through a new listing with Donald Russell.
NPD taps into current trends
For many students leaving home, cooking dinner all by themselves could be one of the most daunting tasks of the academic year.
