Freshening up with local cakes
Stores tell Claire Amber Young that shoppers are turning on to traditional treats
SHOPPERS still want to see well-known biscuit and cake brands but some...
More biscuit PMPs on the way
CONSUMERS want biscuits and cakes to be good value for money and are moving away from volume deals towards PMPs. They also want healthier...
Lunchtime – the biscuit big break?
RETAILERS should consider encouraging shoppers to choose a cake-style treat as part of their lunch, according to Laura Smith, brand communications manager at Cuisine...
Daily bread – informing kids of the benefits of a nutritious breakfast
KINGSMILL’S Breakfast Squad initiative is designed to help children understand the benefits of a nutritious breakfast. More than 680 schools across Britain will receive...