- Advertisement -
Wednesday, January 20, 2021
- Advertisement -
Fresh cakes in the Scotmid store in Carrick Knowe in the west of Edinburgh. Scotmid is working with a selection of local bakery suppliers to put more fresh cakes into stores across Scotland.

Freshening up with local cakes

Stores tell Claire Amber Young that shoppers are turning on to traditional treats SHOPPERS still want to see well-known biscuit and cake brands but some...
CONSUMERS want biscuits and cakes to be good value for money and are moving away from volume deals towards PMPs. They also want healthier biscuits to be available in stores, along with savoury varieties.

More biscuit PMPs on the way

CONSUMERS want biscuits and cakes to be good value for money and are moving away from volume deals towards PMPs. They also want healthier...
Paterson’s is sponsoring STV’s Loose Women. Advert indents feature a busy mum relaxing with tea and shortbread.

Lunchtime – the biscuit big break?

RETAILERS should consider encouraging shoppers to choose a cake-style treat as part of their lunch, according to Laura Smith, brand communications manager at Cuisine...

Daily bread – informing kids of the benefits of a nutritious breakfast

KINGSMILL’S Breakfast Squad initiative is designed to help children understand the benefits of a nutritious breakfast. More than 680 schools across Britain will receive...