PERSIL has a new pack, which is now 100% recyclable.
The fabric cleaning brand’s new pack is also made from 50% post-consumer recycled plastic, which is expected to reduce the use of virgin plastic in Persil bottles by more than 1,000 tonnes per year.
Brand owner Unilever UK has also reformulated the Persil liquid. The new liquid is made from plant-based stain removers and biodegradable ingredients.
The formula has been concentrated by 23%, reducing the pack size in a move which Unilever reckons will result in approximately 19% fewer trucks on the road each year.
The Persil relaunch forms part of Unilever’s ‘Clean Future’ environmental commitment, which represents an €!1 billion investment in more eco-friendly practices.