Eco-friendly refresh for juice brand

PEPSICO has relaunched Tropicana on-the-go packs with new packaging aimed at boosting visibility on shelf.

New look packs are available in both 250ml PMP and 300ml formats through grocery, impulse and wholesale channels.

The packaging revamp has also seen Tropicana boost its eco-credentials as the bottles are now made from 50% recycled plastic. Pepsico aims to make all of its packaging 100% recyclable, compostable or biodegradable by 2025.

Caroline Wilding, marketing manager for Tropicana said: “Our modernised bottle design has really resonated with shoppers throughout pre-launch testing and our research indicated a 49% increase in purchase intent.

“We know consumers want to make a positive difference through their consumption and they’re increasingly seeking out those brands that are leading the way on causes they care about.”