New look packs are available in both 250ml PMP and 300ml formats through grocery, impulse and wholesale channels.
The packaging revamp has also seen Tropicana boost its eco-credentials as the bottles are now made from 50% recycled plastic. Pepsico aims to make all of its packaging 100% recyclable, compostable or biodegradable by 2025.
Caroline Wilding, marketing manager for Tropicana said: “Our modernised bottle design has really resonated with shoppers throughout pre-launch testing and our research indicated a 49% increase in purchase intent.
“We know consumers want to make a positive difference through their consumption and they’re increasingly seeking out those brands that are leading the way on causes they care about.”