MARS Petcare has expanded its dog oralcare range with the launch of Pedigree Dentastix Chewy Chunx.
The new SKU, designed to prevent plaque build up in dogs, is available in chicken and beef flavours. Consumers can also choose between mini and maxi options depending on the size of their dog.
Pedigree Dentastix Chewy Chunx is priced at £1.65 RRP. The launch is supported by a social media and TV campaign.
Arthur Renault, marketing portfolio director at Mars Petcare said: “We are extremely passionate about providing pet owners with new products which help them care for their dogs and know a one size fits all approach doesn’t work.