Affordability an advantage says CWF
ECHO Falls has taken a leaf out of the gin category’s book for its latest launch.
Brand owner Accolade Wines has unveiled Echo Falls Botanicals, a new low-alcohol wine range targeted at young-adult consumers.
The new range comprises two flavours, Melon & Mint and Raspberry & Lavender.
Both flavours are 5.5% ABV and available in a 750ml bottle.
Echo Falls Botanicals launched in Co-op and Nisa on 20 May with an RRP of £4.50.
Caroline Thompson-Hill, European marketing director at Accolade Wines said: “Echo Falls is the UK’s number one fruit flavoured wine brand, worth £68.4m in a total category valued at £129.4m and it’s important that the brand keeps up-to-date with trends and leads in innovation.
“The new Botanicals range demonstrates that Echo Falls has listened to its shoppers by bringing a refreshing and innovative style to customers, which also caters to the growing NoLo category driven by primarily younger consumers.”