Mondelez campaign launches this month
MONDELEZ brands Cadbury and Maynards Bassetts will join forces this summer for the launch of a new football-focused campaign.
The Win the Captain promotion will roll out this month across hundreds of Cadbury and Maynards Bassetts SKUs.
The campaign comprises on and off-pack promotion. Brands featuring in the on-pack promotion include Cadbury Dairy Milk, Cadbury Twirl, Cadbury Wispa, Maynards Bassetts Wine Gums, and Cadbury Fingers.
Other participating SKUs will have an off-pack promotion, inviting consumers to visit the competition’s website and submit the pack’s barcode number for a chance to win.
Scheduled to run until July, the new campaign offers shoppers the chance to win an experience day with a Premier League football captain.
Players on the bench for Mondelez include Eden Hazard, Virgil Van Dijk avnd Harry Kane.
The competition will also offer consumers the chance to win a host of other football experiences including stadium tours and bubble football games.
Support for the competition will come in the shape of a media campaign.
Mathie Maggi, brand manager for Cadbury Dairy Milk said: “We’re really excited to be able to launch the Win the Captain campaign, building on the success Cadbury and Cadbury FC has generated for retailers over the past few years.
“We’re going bigger and better with this promotion by including a wider range of both Cadbury and Maynards Bassetts products.
“This will give our shoppers more chances to win a phenomenal array of prizes and meet some of the biggest names in football.
“We’d encourage retailers to get involved and to create real excitement and theatre in store, around the launch of the Win the Captain campaign.”