SWIZZELS is gearing up for Easter 2020 with the launch of a new Spring Selection variety bag.
The new pack contains a selection of Swizzels’ brands including Squashies, Refreshers, Love Hearts and Drumstick.
All products within the 40-sweet pack are suitable for vegans.
Mark Walker, sales director at Swizzels said the new pack is “perfect for Easter hunts”, adding that the spring theme will ensure retailers can sell Spring Selection variety bags after Easter.
“Convenience retailers should consider displaying the Spring Selection and Spring Mix packs closer to Easter weekend to ramp up activity on shelves and entice shoppers looking to make a choice on their Easter hunt confectionery.
Easter is a key sales period for confectionery and therefore, a crucial sales opportunity for the independent retailers who should be considering their Easter confectionery offering from now.
The launch of Swizzels Spring Selection follows recent success for the brand. IRI total market value data for the Derbyshire based firm found sales up 14% over the last two years.