RUBICON has a new look thanks to a packaging revamp across the soft drink brand’s entire range.
The packaging revamp has also been accompanied by a reformulation for Rubicon Still. AG Barr, the firm behind Rubicon, has claimed the reformulation will deliver “a much better taste” while still sitting below the sugar levy limit.
Support for the reformulated Rubicon Stills range will come in the shape of a marketing campaign launching this month, which will include outdoor and print advertising as well as social media.
Adrian Troy, marketing manager at AG Barr said: “The new pack design has performed really well in consumer research, with consumers viewing the new-look packs as vibrant, modern and eye-catching. The new pack design will increase Rubicon’s appeal and relevance to existing shoppers as well as bringing new consumers into the brand, thus driving sales.”