THERE has been a fair few vegan brands coming to market in recent years.
But now, one of Britain’s best-loved chocolate brands has launched its own fully vegan chocolate for the first time.
Vegan Galaxy, which uses hazelnut paste to replicate the taste of its chocolate, is available now in smooth orange, caramel and sea salt, and caramelised hazelnut varieties.
Kerry Cavanaugh, marketing director at parent firm Mars Wrigley UK, said:
“Wherever you look you can’t avoid the vegan buzz in the UK.
“Even though vegan treats are currently only worth £10m in a £4bn chocolate market, we think that by introducing Galaxy, one of the UK’s best-known brands, there is huge opportunity for the category to grow.”
Each 100g bar of Galaxy Vegan has an RRP of £3. They are all certified by The Vegan Society.