MONDELEZ has bolstered its breakfast offer with three pieces of NPD.
The Cadbury Brunch Bar range now includes a single-bar format, Cadbury Brunch Bar Choc Chip; a new Cadbury Brunch Bar Peanut Protein flavour; and Cadbury Brunch Bar Cranberry and Nuts Protein. Both protein bars are available in multipacks.
Cadbury brand manager Anna Petsi said: “Our research tells us that two in three cereal bar buyers are interested in protein bars.”
