HOT on the heels of the launch of Maltesers Truffles last year, Mars has unveiled a new truffle pack for Christmas 2019.
The new Galaxy Truffles range is launching with two pack formats: a 206g pack priced at RRP £4.99, and a 329g pack priced at RRP £7.49.
Galaxy Truffles 206g is available now, with the 329g pack launching as a Tesco exclusive from mid-September.
The launch will be supported by a £1m digital campaign this November.
Brand owner Mars has said the launch of Galaxy Truffles has been driven by increased consumer demand for premium chocolates which are “special enough to give.”
Galaxy brand director Sarah Mellor said: “We are extremely excited to be launching Galaxy Truffles in the UK this year and to be entering the all year-round gifting market for the first time as a brand.
“For so many people, Galaxy Truffles were part of a much-loved festive tradition and we are thrilled to be answering the undeniable demand, reinventing this favourite, now available all year round.”