GENERAL Mills has joined forces with 11 UK convenience retailers in a bid to boost the profile of ‘better for you’ snacks.
Retailers participating in the campaign – including Scott Graham from McLeish, Inverurie – have formed a retail panel to share views on the subcategory with General Mills.
Graham said: “It’s great to have a manufacturer so keen to hear our views and to see our feedback already being actioned.
“I’m excited to see now the difference just a few simple changes can make to our stores.”
General Mills has also invested in its field sales team, bringing the total number of reps up to 30.