IN a bid to meet the demands of shoppers looking for refreshment on the go, Franklin & Sons has launched a new can format.
Rolling out across three flavours from its core range, the new 250ml can will allows shoppers to “pick both quality and convenience in one drink” – according to brand manager Rosie Crossman.
Franklin & Sons flavours now available in cans are: Valencian Orange & Pink Grapefruit with Lemongrass, Sicilian Lemonade & English Elderflower with Crushed Juniper, and Cloudy Apple & Yorkshire Rhubarb with Cinnamon.
The latter two flavours contain 60 calories and less than 5g of sugar per can.
Crossman said: “With 36% of carbonated drinks being consumed on the go, and 55% of consumers drinking a canned beverage at least once a week, there is an increasing pool of consumers looking for an on the go drink that caters to their lifestyle.
“Shoppers seeking a quick purchase can rely on a Franklin & Sons premium soft drink can to offer the perfect refreshment, or complete a premium meal deal experience.”
