The partnership will see limited edition Relentless Energy Origin cans featuring Stormzy’s #Merky branding roll out to stores this month.
Support for the partnership will come in the shape of in-store point of sale and off-fixture displays.
Stormzy branded cans, and those from the wider Relentless range, will also feature a code on pack offering shoppers the chance to win ‘the ultimate fan experience’ with Stormzy. The competition will run until September.
Simon Harrison, vice president of commercial development at Coca-Cola European Partners GB said: “This is the biggest brand partnership and consumer promotion that we’ve ever done for Relentless, and it signals an exciting next step for the brand.”