Brioche brand is going well
The international bakery group, which counts Baker Street, St Pierre and Paul Hollywood brands amongst its portfolio, is well-equipped to take advantage of increasing demand driven by food to go, according to founder Jeremy Gilboy.
IGD figures which revealed food to go value sales grew by 4% in 2018 make pleasant reading for Gilboy, who reckons St Pierre is in a strong position for convenience retail.
“Our St Pierre brand has risen to become the number one brioche brand in the UK impulse market,” he said.
“Following this success, we’ve continued to expand out food to go offering.
“The sophisticated and authentic selection of St Pierre on-the-go products, ranging from cake bars, to croissants, to brioche swirls, offers customers a sweet and irresistible treat, alongside their morning coffee or lunchtime sandwich.”