New flavours get fizzical

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One of the new flavours

AS one of the most recognisable sparkling water brands in the world, S.Pellegrino has a captive audience for any new product launches.

With that in mind, the brand has just expanded its portfolio with the introduction of a three-strong flavoured sparkling water range.

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S.Pellegrino Essenza comes in Lemon & Lemon Zest, Tangerine & Strawberry, and Dark Morello Cherry & Pomegranate – with an RRP of £1.59 per can.

And with consumers increasingly concerned about their health, Essenza is made with 100% natural ingredients, contains no artificial flavours, and is calorie free.

Severine Hemms, shopper marketing manager at parent firm Nestlé Waters UK, said that the “subtle Mediterranean flavours” would bring some “sparkle to shoppers.”

S.Pellegrino Essenza is available now in a 330ml can, and will be supported by branded POS material.