New York Bakery Co. has launched its biggest ever UK on-pack promotion, giving away 40,000 bagel tins to consumers.
The limited edition tins – which function as a bread bin for bagels – feature light hearted messages and bright colours.
Those who want to win one of the tins can enter by inputting the code on their bagel packet on a special website.
With several new brands entering the bagel category in recent months, the New York Bakery Co. hopes that the new promotion will remind the public of the brand’s heritage.
Rhiannon Heap, brand manager for the New York Bakery Co. said: “Our latest and greatest on-pack promotion is a quirky and modern new way to dial up our unique New York roots whilst giving our consumers the chance to win something we hope they will love as much as we do.
“As the UK’s number one bagel brand with 67.6% market share, we’re making sure consumers have the perfect way to store our authentic range of great-tasting boiled and baked bagels .
The competition closes on 17 September.