CCEP launches on-pack football promotion
FOOTBALL fans could find themselves closer to the action next season thanks to the latest campaign from Coca-Cola.
The new ‘Where Everyone Plays’ on-pack promotion sees Coca-Cola make use of its partnership with the Premier League – offering the chance to win tickets to games throughout the 2019/20 season.
Launching 8 July, the promotion will run for eight weeks until 2 September, with 120 pairs of tickets given away every week.
It will run across multiple brands in Coca-Cola European Partner’s (CCEP) portfolio, with promotional codes found on packs of Coca-Cola Original, Coca-Cola zero sugar, Diet Coke, Fanta, Fanta Zero, Sprite, Sprite Zero, Dr Pepper, Dr Pepper Zero, Oasis and Oasis Zero.
Special packs will feature the Premier League logo and CCEP will be supporting the campaign with point of sale materials featuring pictures of Premier League fans.
Further support for the campaign will come in the shape of TV, radio and outdoor advertising.
As well as offering the chance to Premier League tickets, shoppers will also be given the opportunity to vote for local causes to support through sports charity StreetGames.
CCEP has committed to donating £200 to the charity and shoppers will get to cast their vote when entering their promotional code for the online prize draw.
Simon Harrison, vice president of commercial development at Coca-Cola European Partners GB said: “Football is the most popular sport in the UK and we want to make sure that everyone has the chance to enjoy it.
“Whether that is through seeing their favourite Premier League team play live or by providing local communities with the facilities and coaching they need to get involved themselves, through our work with StreetGames.
“Our new on-pack promotion will help retailers to drive visibility and sales across multiple brands in their store by appealing to football fans across the country, thanks to the popularity of the Premier League.”