IF you wannabe a success in the busy snacking market, you have to stand out from the crowd.
Walkers have certainly achieved that with their latest advertising campaign, which sees the brand team up with none other than the Spice Girls to promote its ‘best ever’ cheese and onion flavour.
The 90-second ad sees Sporty, Ginger, Scary and Baby Spice surprising their biggest fan, only to leave disappointed when he refuses to share his crisps.
Packs of cheese and onion have had a gold flash added to the front of packs, to support the campaign and highlight the extra ‘zig a zig ah’ of the new and improved flavour.
