New FTG offer and revamped packs
Just because you’re eating on the go, doesn’t mean you’re ready to sacrifice on quality.
That’s the thinking behind the latest innovation from Scottish pasta brand Marshalls, which has made a big step into food to go.
James Palmer, business development manager for Marshalls, said that the firm’s Marshalls’ Cheesey brand has experienced consistent growth over the last three years – making the time right to expand its offer.
“We’ve listened to our consumers who have been looking for a kitchen quality mac and cheese in an on-the-go format,” said Palmer.
Enter Snacaroni, Marshalls’ new pot snack available in Mac n Cheese, Spicy Mac n Jack flavours and the latest addition Mac n Tom, which is also vegan-friendly.
Palmer said that Marshalls provenance as an established quality Scottish brand should resonate with shoppers, helping retailers to generate food to go sales.
“For c-store operators, our Snacaroni product offers the opportunity to add another dimension to their lunchtime offering, through a brand that their shoppers know and love.
“We’ve observed a big increase in c-stores providing a hot water outlet to shoppers.
We’ve listened to our c-store operators and will be launching a £1 PMP pack in the coming months for Marshalls Cheesey, specifically for the convenience channel.
“Whilst primarily used for hot drinks, the retailer can site Snacaroni near to the dispenser to drive incremental sales for their lunchtime takeaway trade,” he said.
Snacaroni isn’t just a food to go proposition, Marshalls has also rolled the subbrand out in two pouch packs for quick preparation at home.
It’s not all NPD at Marshalls either and Palmer highlighted the changes that have been made to the brand’s well-established Cheesey Macaroni pack.
“Mac and cheese is one of the biggest food trends of the moment. We’ve modernised our design to increase our relevance to consumers and build on the continued growth we’ve seen over the past three years.
“We’ve listened to our c-store operators and will be launching a £1 PMP pack in the coming months for Marshalls Cheesey, specifically for the convenience channel.
“Marshalls Cheesey is such a quality product – which surprises new consumers. Our new pack design will attract new customers as it freshens up the look and clearly references mac and cheese,” he said.