Quorn launches core c-store range
THE increased popularity of meat free products will be no surprise to retailers who have been watching category trends in chilled and frozen.
But to further increase awareness of the benefits of reduced meat consumption, Quorn has spent £12m to help promote its ‘Healthy Protein, Healthy Planet’ message.
The multi-million pound brand investment is designed to highlight how Quorn’s products can help reduce the environmental impact of a shopper’s diet — as well as their own health.
Alex Glen, marketing director at Quorn Foods, said: “Consumers now recognise the need for more sustainable diets that are less impactful on the planet, with 57% aware of the benefits of reduced meat consumption to the environment.
“This mega trend is only going to get bigger in 2019.”
Glen said that Quorn had developed a range of five core products aimed at the convenience channel, “to enable retailers to tap into this opportunity.”
“The range includes everyday favourites like Quorn Crispy Nuggets, awarded ‘Netmums Recommends’ by the mum’s website, Quorn Burgers and Quorn Sausages – also Netmums recommended – which are price-marked at £2.29 and are ideal for healthier meal times.
“These are complemented by Quorn Cottage Pie and Quorn Lasagne ready meals which are price-marked at £1.79.
“Meat free is one of the fastest-growing categories in frozen,” he added.