CORNWALL-based Sharps Brewery has invested £1m in a major nationwide advertising campaign for its flagship beer Doom Bar.
Titled, ‘In Our Elements’ the campaign highlights the brewery’s Cornish provenance. It is the first ever major marketing push for Doom Bar and will include advertising spots on video on demand as well as social media.
James Nicholls, senior brand manager at Sharp’s Brewery said: “By investing in our first ever above-the-line campaign we are sharing our unwavering passion for our home in Cornwall and our flagship beer, Doom Bar, with consumers both existing and new.
“We’re lucky to be from such a unique place, where the elements combine to help clear our minds and appreciate our surroundings.”