Wrapping up for summer

MARS Chocolate Drinks and Treats was quick off the frozen treats mark in 2019 with the launch of Skittles Cooler in February. Now the firm is preparing itself for a summer in which it claims ‘wrapped handheld’ products will be key to ice cream growth.

Michelle Frost, general manager at Mars Chocolate Drinks and Treats said: “It’s clear that wrapped handheld products are key to driving growth in the ice cream category, and in convenience in particular.

“With value sales of branded products growing at 13%, it’s important retailers stock a range of confectionery brands in ice cream, to reap the sales benefits of familiarity and eye-catching packaging.”

• Consisting of fruity flavoured ice cream and crunchy pieces wrapped in strawberry sorbet, Skittles Cooler is available at an RRP of £1.76.