Looking a bit fishy

THE brand may have been around since 1842, but Maynards Bassetts has just released its first ever sour soft jelly: Fizzy Fish.

New Soft Jellies Fizzy Fish is the second in the range of Soft Jellies, following the launch of Soft Jellies Wild Safari last year. Each Fizzy Fish pack contains a selection of flavours including orange, strawberry, blackcurrant and lime.

Fizzy Fish are available now in a 160g bag at an RRP of £1.32 as well as a 160g £1 PMP available in cases of 12. Point of sale materials including clip strips and display material have been produced to support the launch.

Anna Ulrich, brand manager for Maynard Bassetts parent firm Mondelez International said: “We know sour jellies are incredibly popular with consumers already, so we can’t wait to see the new Soft Jellies Fizzy Fish drive retailers’ sales in this segment even further.

“With the unique Maynards Bassetts taste made with natural colours and flavours, this new launch will certainly shake up the market by giving shoppers something fun and new to try.”