NOT sure what cakes to stock in the run up to Easter?
Aryzta Food Solutions reckons it has it cracked: with the launch of its new Otis Cracked Egg Muffin.
The chocolate chip muffin has a rich vanilla cream centre and a white chocolate cream cracked egg decoration on top, to emphasise its relevance for Easter shoppers.
Aryzta Food Solutions recommended that retailers utilise POS, including posters and shelf barkers for the Otis Cracked Egg Muffin, to drive interest and footfall to the bakery fixture.
The muffins have an RRP of £1.49 and come in case sizes of 28.