THE benefits of PMPs to consumers is obvious, but some retailers have questioned if the same advantages apply to them.
But Susan Nash, trade communications manager at Mondelez International, said that stocking PMPs is an undeniable benefit to retailers.
Pointing to the perception of improved value, speed of sales, convenience and customer trust, she said that a fifth of shoppers went so far as to say they would choose a particular convenience store if they knew it stocked PMP products.
“Research has shown that PMPs offer a number of advantages for cash-conscious shoppers and retailers alike,” she said, “and now Mondelez International now offers its widest ever range of PMPs across all categories.”
The range includes: Cadbury 55p PMP single bars and £1 PMP tablets; a range of 95g chocolate bags in £1 PMP; Cadbury Fingers in a £1.29 PMP; Trebor Softmints and Trebor Extra Strong in a 50p PMP; and Belvita Duo Crunch in a 62p PMP.