Walkers launch two festive flavoured multipacks
BRUSSELS sprouts are one of the most divisive parts of a Christmas dinner, with many shoppers having a love-hate relationship with the mini green cabbages.
Aiming to capitalise on the festive sprout debate, Walkers is launching two Christmas dinner flavoured multipacks, one including a Brussels Sprouts flavour and another with alternative festive flavours.
The ‘sprout lover’ Christmas dinner multipack includes three flavours, Brussels Sprouts, Turkey & Stuffing and Pigs in Blankets, while the ‘sprout hater’ pack includes Glazed Ham, Turkey & Stuffing and Cheese & Cranberry.
Three of the flavours are also available in single-serve packs: Turkey & Stuffing, Pigs in Blankets & Brussels Sprouts.
Walkers believes that its Brussels Sprouts flavoured crisp is the first of its kind, and so it expects it to drive incremental sales from curious consumers.
Andrew Hawkswell, marketing manager, at parent firm PepsiCo, said: “Walkers has a proven track record of launching fun and playful flavours that really get the nation talking, and this year we wanted to bring some of that magic to Christmas.
“We know the sprout debate is one that divides the nation, so we wanted to offer product solutions for both sides of the debate, and ask people to decide whether they’re a #SproutLover or #SproutHater.”
The limited edition range will be supported by in-store marketing, TV, digital and PR activity.
The packs are available now, and have an RRP of £1.50 for the multipack and 65p for the single-serve packs.