CONSUMERS are being encouraged to say it with confectionery as part of the latest campaign for Cadbury Roses.
Last month, parent firm Mondelez revived the ‘Thank you very much’ tagline for Roses as part of £2.8m investment in the brand.
As part of the campaign, Mondelez has produced a new 30-second TV commercial, appearing across TV, YouTube, and social media, accompanied by public activations for the brand.
Last month, Mondelez opened the Thanks A Bunch florist in London for a four day period which, in addition to offering consumers the chance to pick up a limited edition pack, highlighted a recent survey which revealed 80% of UK consumers believe the art of saying ‘Thank You’ is being lost in the face of increasing technological forms of communication.
Michael Moore, senior brand manager for Cadbury Roses said of the campaign: “Our brightly wrapped delicious Cadbury Roses have been a firm family favourite in boxed chocolates since 1938.
“It seemed only fitting to celebrate the association between Roses and Thank You in our 80th year. This latest campaign aims to make people feel appreciated.”