FRESH from celebrating its 90th birthday, Swizzels has turned to the public for help in making the final choice over its next sweet creation, with a decision imminent as Scottish Grocer went to press.
Hundreds of consumers entered their own confectionery invention for the first stage of the Sweetest Invention competition, with a panel of Swizzels judges selecting four to be sent to a public vote last month.
The four finalists were: Pop Lollies – nostalgic boiled lollies with a sherbert centre, in dandelion & burdock, pink lemonade and cream soda flavours; Love Yourself Hearts – a twist on the classic Love Hearts featuring self-affirming messages like Be You and Be Brave; Great British Dessert Chews – chew bars made in the flavour of classic puddings; and Mini Coladas – pineapple & coconut flavoured Squashies that are inspired by Pina Colada cocktails.
Once the social media ballots have been counted, the most popular variant from the four creations will go into production at the Swizzels factory and its creator will be invited to see how their invention is made.
Jeremy Dee, managing director of Swizzels, said: ‘‘To commemorate our 90 years in the confectionery industry and our continuous innovation, we wanted to give our loyal fans the opportunity to invent their own sweet, giving us valuable insight into exactly what our customers want to see produced for the category.
‘‘We have been extremely impressed with the level of imagination and detail that has gone into all of the entries, and we believe all of our final four creations will be well received by the public, and any one of them has huge potential to become a valuable member of the Swizzels family.”