As part of the partnership, Aryzta is now offering c-store retailers a range of self-serve coffee solutions via coffee machines that make use of touch screen technology and are fully-automated.
Paul Whitely, UK head of marketing at Aryzta said: “Our partnership with Seattle’s Best Coffee provides retailers with a range of self-serve solutions that deliver both great-tasting hot drinks and a great customer experience.
“The Seattle’s Best Coffee units provide highly visible branding creating a destination in-store. Retailers have the option to build Aryzta’s bakery brand Cuisine de France and American sweet treat brand Otis into the units to offer day part deals and encourage link sales. Shoppers can pick up a pastry in the morning or a doughnut or cookie in the afternoon whilst they wait for their coffee to pour.”