NUTRITION brand Tribe has given its portfolio a packaging portfolio refresh and launched a new performance and hydration product, Hydrate.
Made from real fruits, botanicals and electrolytes, the three strong Hydrate range is a sports nutrition supplement which the firm reckons is ideal for use by “everyday athletes”.
The range comprises Lemon and Matcha, Strawberry, and Tropical Fruits flavours. All three flavours will initially be available on line before rolling out to retail.
Packaging across the Tribe range has also been overhauled, introducing a new brand identity which focuses on “the force of nature”.
Tribe founder Tom Stancliffe explained: “Our new brand identity brings to life how being part of Tribe is about more than buying a product.
“We are a community of 50,000 plus everyday athletes brought together by a love of nature, connected by a fearless spirit of adventure and motivated by the desire to move forwards.”
