Discounters lean in on gin

Lidl Gin Fest

GERMAN discounters Lidl and Aldi will both launch Scottish gin festivals this month.

A first for Lidl, the discounter’s gin festival will offer eight different gins from six distilleries in 94 stores. Lidl said the deal is worth a combined total of more than £180,000 to distilleries.

Paul McQuade, head of Scottish buying at Lidl said: “With demand for gin on the rise, we felt it was the perfect time to increase our investment in local gin producers and bring together a unique, artisanal collection exclusively for Lidl customers.”

Aldi has also announced a gin festival following on from its first event in November last year.

The Aldi Scottish gin festival will feature 11 gins from 10 distilleries, including two bespoke gins created for Aldi by theSt Andrews based Eden Mill Distillery.

Graham Nicolson, group buying director for Aldi Scotland said: “We’re still toasting the fantastic response to our first Scottish gin festival last year, which proved Scotland’s taste for high quality gins crafted by some of the country’s most distinguished distilleries.

“This time we’re back with a new range of tempting tipples.”