OATCAKE brand Nairn’s has introduced price-marked packs specially for c-stores.
UK sales director, Paddy Cronin, said: “With more and more consumers opting for healthier products, Nairn’s will be supporting this growing demand by offering two of its best selling oatcakes, Rough and Fine Milled in bespoke price-marked packaging.
“Both will come in cases of eight with the price flash prominent for stand out on shelf in both convenience and cash and carry.”
He added: “Our aim is to secure widespread distribution across the cash & carry and delivered wholesale channels.
“We also seek listings with key convenience customers and will support all retailers and offer attractive shared margins.”