Scottish Grocer & Convenience Retailer

Market news

Secret of the scents

FABRIC conditioner Lenor has extended its portfolio with the launch of its new Parfum des Secrets collection.

The range includes four new scents; Mystery, Dazzle, Blush and Kiss. The fragrances have been co-created with top perfume houses and come with an RRP of £8 for a 1L bottle.

The launch is being supported by a media campaign, including a new 60 second TV advertisement featuring a ‘Red Riding Hood’ tale.

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