Scottish Grocer & Convenience Retailer

Sports and energy drinks

Knock-out campaign

Fit Water bottles

HEAVYWEIGHT champion Anthony Joshua has come out punching for Lucozade Sport as part of a new marketing campaign for the brand.

The boxer has been featuring in a £3.5m campaign to promote Lucozade Sport Fitwater through a range of activities including out of home, digital and in-store activity.

Lucy  Grogut of Lucozade Ribena Suntory said: “We  developed this campaign to grab the attention of existing sports drink consumers, while also appealing to a new audience with a drink perfect for the exercise occasion.”

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