GERMAN wine brand Black Tower has teamed up with Tough Mudder as the official wine partner of the assault course event.
The sponsorship deal will see Black Tower branding on the first obstacle of Tough Mudder’s 2018 course – the Black Tower-branded ‘Kiss of Mud’. Black Tower’s on going #CheerstoMe campaign will also feature on motivational signposts throughout the course .
Building on the Tough Mudder deal, Black Tower will also ramp up its UK marketing activity by advertising via ITV chart shows and regional and local radio stations. The brand has also teamed up with Hollyoaks star Jennifer Metcalfe who will serve as Black Tower’s Celebrity Mudder Woman, attending events and acting as a media spokesperson.
Alexander Rittlinger, Managing Director of Black Tower owner Reh Kendermann said: “Sponsoring Tough Mudder gives us the opportunity to introduce Black Tower to a younger community that likes to celebrate their successes. Our #CheersToMe campaign is all about marking life’s achievements, so this partnership will amplify our core brand values and messaging.”
