Shampoo is getting ahead

HEAD & Shoulders has a new premium line of shampoos and conditioners targeted at women.

The new Head & Shoulders Supreme range is available at an RRP of £4.99 for both the 400ml shampoo and 275ml conditioner.

Jo Vaughan, hair care brand manager at Head & Shoulders parent firm P&G, said: “Our new Head & Shoulders Supreme range is a perfect example of Head & Shoulders’ ongoing commitment to not only deliver superior innovation to the market, but to also grow the category with products that truly answer consumers’ needs.”