Scottish Grocer & Convenience Retailer

Market news

Exquisite style

FENTIMANS has overhauled its image with a rebrand across its range of premium mixers and soft drinks – costing £1.2m, the biggest in its history.

The subtly redesigned label sees the brand name increased in size with the tagline ‘Botanically Brewed, Exquisitely Crafted’ clearly shown on the front face. Plus, every bottle format will now be consistent in shape and style.

Marketing director Andrew Jackson said: “This is the biggest single change to the presentation of the Fentimans brand in a generation.

“By addressing the key visual equities, we have been able to dial up cues of modernity, quality and naturalness, whilst building improved saliency and relevance with a younger audience.”

Related Posts