IMPERIAL Tobacco’s new Rizla variant has proven so popular that it has already overtaken sales of Rizla Red, according to the company.
Rizla Natura, which includes papers and tips, is manufactured using hemp, a tree-free alternative that is responsibly sourced. It was made available to the independent channel in autumn last year.
“Natura is a whole new approach to papers and tips crafted from hemp, designed to provide adult smokers with an authentic smoking experience,” said Imperial Tobacco’s head of field sales, Andrew Miller.
“It’s enjoyed a fantastic start in the market.”
Rizla Natura papers are available in both Regular and King Size variants containing 50 and 32 papers, retailing for 27p and 75p per pack respectively. Meanwhile, Natura Tips retail for 74p for a pack of 120.