Scottish Grocer & Convenience Retailer

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Young crowd want snacks

Healthy options attract the youth

Younger consumers are seeking out healthier snacks with tasty flavours according to free-from snack brand Eat Real.

Younger consumers are seeking out healthier snacks with tasty flavours according to free-from snack brand Eat Real.

IF you’re looking to get young people in store then a healthy free-from range that includes some snacks is the way to go, according to Eat Real.

Using data from Kantar Worldpanel, free-from brand Eat Real revealed that the importance of healthy options has grown from 11% to 22% in 15 years, while snacking now accounts for 28% of all consumption occasions, making it vital for retailers to offer their customers healthy and nutritious snacking options.

Eat Real’s range includes a number of snacks which the brand reckons will appeal to those seeking guilt-free pleasure including gluten-free and lactose-free Hummus, Lentil and Quinoa Chips, Quinoa Puffs and Veggie Straws, all of which are suitable for vegan and kosher diets.

Debbie King, director of commercial sales and marketing at Eat Real, reckons 2018 will be a strong year for the brand, as she predicts free from will be one of the biggest and fastest-growing food trends of the year.

“Healthier snacking is undoubtedly the strongest trend in the snacks arena and we firmly believe that the preference for ‘good for you’ products will continue to outperform the market and drive further expansion of the sector not only in the coming months but significantly longer term.

“We know that modern consumers, especially millennials, are seeking out snacks which don’t compromise on either taste or texture. They’re also more health conscious and seeking out ‘guilt free’ snacks which align both with lifestyle choices and dietary considerations.”

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