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Tech driven promo from Glen’s vodka

Glen's Shazam

GLEN’S vodka has started 2018 by embracing technology as part of a new campaign giving consumers the chance to snap up one of hundreds of prizes.

In partnership with music identification app Shazam, the new campaign offers consumers the chance to win a collection of prizes including a VIP all-expenses paid holiday to Ibiza, tickets to some of this summer’s biggest music festivals and Glen’s branded merchandise.

To be in with a chance of winning, customers are invited to download the Shazam app to their mobiles or tablets and scan the ‘always-on’ Shazam code found on labels on promotional packs.

Muriel Raguenaud, marketing director for Glen’s Vodka, said: “This campaign marks the beginning of what is going to be an exciting year for Glen’s Vodka, and allows us to communicate with our consumers in an innovative and creative way.

“Glen’s is very much about good times, so it has always had a strong affiliation with music. The prize giveaways have also been handpicked specifically to appeal to our core target demographic which is those aged 25-34.”

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